This Campaign was about, quite literally, expanding your mind

HAIR

New Scientist was seen as a dry and technical magazine with a high male skew. This campaign was about broadening its appeal and, quite literally, expanding your mind.

CANARY

It’s good to be one step ahead.

NEWTON

The gravity of the situation did not escape Sir Isaac.

NEW SCIENTIST TACTICAL CAMPAIGN- EASTER / VALENTINES DAY / APRIL FOOLS

NEW SCIENTIST CINEMA - BIG HEAD

Imagine you are in a cinema watching this.