OCBO Bank HDB Loan Campaign

The deregulation of the Singapore HDB (Housing Development Board) home loan market left a lot of people with a lot of questions. The ‘Ask OCBC’ campaign was launched to provide answers to these questions and position OCBC Bank as the best source of information.

SMALL SPACE ADS

Every day we got feedback from the OCBC Branches as to which questions people were asking, and ran small space ads positioning OCBC Bank as the best place to get the answers.

TELEVISION

The idea with the TV was to get the phrase ‘Don’t ask me, ask OCBC’ into the Singapore vernacular. This was achieved with great success.

 

FULL PAGE ADS

Benefit led Print Ads featured prominently in the major paper.

DOOR (HANDLE) DROP

We put one of these on the door handle of every HDB Apartment in Singapore.