Darling Harbour Alliance

The Darling Harbour Alliance have briefed BLOKE to help drive visitation to Darling Harbour throughout October – December 2015, during a period of construction and intense disruption as it goes through its redevelopment phase. It will be an offer led campaign to let families know that Darling Harbour is open for business.


The solution … an offer so good parents will want to get in on it as well. Includes offers from:

– Merlin Entertainment Group (SEALIFE Sydney Aquarium, WILD LIFE Sydney Zoo and Madame Tussauds)
– Australian National Maritime Museum
– IMAX Building Complex– Darling Quarter
– Cockle Bay Wharf
– Harbourside Shopping Centre
– Sydney Harbour Foreshore Authority


The campaign was rolled out pretty much everywhere around Darling Harbour, in every possible format.