The solution … an offer so good parents will want to get in on it as well. Includes offers from:
– Merlin Entertainment Group (SEALIFE Sydney Aquarium, WILD LIFE Sydney Zoo and Madame Tussauds)
– Australian National Maritime Museum
– IMAX Building Complex– Darling Quarter
– Cockle Bay Wharf
– Harbourside Shopping Centre
– Sydney Harbour Foreshore Authority
The campaign was rolled out pretty much everywhere around Darling Harbour, in every possible format.