Every day we got feedback from the OCBC Branches as to which questions people were asking, and ran small space ads positioning OCBC Bank as the best place to get the answers.
The idea with the TV was to get the phrase ‘Don’t ask me, ask OCBC’ into the Singapore vernacular. This was achieved with great success.
Benefit led Print Ads featured prominently in the major paper.
We put one of these on the door handle of every HDB Apartment in Singapore.