The way of international friendship

TSINGTAOISM / ching-dou-iz-uhm / n. 1. The way of meeting people and making friends around the world 2. Being social and enjoying yourself


New billboard at Sydney Airport during Chinese New Year positioning Tsingtao as a premium international beer – getting it out of Yum Cha restaurants and into mainstream social Australia.


We loved the billboard so much we made a timelapse of it as the day turns to night.